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Enhancing Digital Entrepreneurship Capabilities among Athletes of the Tectona Volleyball Club Community in Bandung through the Utilization of Marketplace Applications

Authors

Fauzan Aziz Telkom University
Pramitha Aulia Telkom Univeristy
Candra Wijayangka Telkom Univeristy
Bintang Putra Winata Telkom Univeristy
Anastasya Asyiah Regar Telkom Univeristy
Siti Sopiah Hidayah Telkom Univeristy
Ega Naura Amanta Telkom Univeristy
Faiz Muhammad Alif Wardhana Telkom Univeristy

DOI:

https://doi.org/10.55927/jpmf.v5i4.19

Keywords:

athletes, digital entrepreneurship, marketplace, community service, Tectona

Abstract

This community service activity aimed to improve the digital entrepreneurship skills of athletes from the Tectona Bandung Volleyball Club, particularly retired athletes. The activity began with an analysis of participants’ needs, followed by an interactive workshop covering digital entrepreneurship theory, marketplace account creation, product uploading, and promotional content creation. Evaluation was conducted through quizzes, feedback, and post-training surveys. The training was implemented according to the planned schedule of the community service program. The results showed improved participants’ understanding, successful creation of marketplace accounts, and enthusiasm for starting digital businesses. This program supports athletes’ career transitions and economic independence and has the potential to serve as a community-based digital economic empowerment model within the sports sector.

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